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Privacy Policy

Privacy Policy

North Atlantic, Yay! Rewards and Orangestore are committed to respecting your privacy and to collecting, using and disclosing your personal information in a responsible manner and in accordance with the applicable law. This Privacy Policy describes how and why we collect and use your personal information. North Atlantic, Yay! Rewards and Orangestore may update this policy from time to time.

What constitutes personal information?

Personal information is information that may be used to identify you such as your name, title, gender, marital status, phone number, Yay! Rewards Program number, email address or mailing address. For example, most of the information provided by cardholders on the Yay! Rewards Program registration form constitutes personal information.

How your personal information is collected

Some activities, such as registering for the Yay! Rewards Program or entering a contest or promotion, may require you to provide personal information. However, you can browse our North Atlantic, Orangestore and Yay! Rewards websites (the “Websites”) without having to provide us with any personal information. In that case, our servers may automatically record certain standard information during your visit through automated data collection tools such as cookies or other information-gathering tools that are essential to the operation of the Websites. These tools collect certain traffic information that your browser sends to our Websites, including how and when you accessed our Websites, your IP address, the name and size of any files requested and your browsing behaviour. This information is not used to determine the identity of visitors to our Websites. It is used to facilitate normal website/internet functionality and as a means of assessing and improving upon our information services. You can choose to not accept cookies through your web browser options, but please be aware that this may cause some parts of this site or others to operate properly.

How your personal information is used

When we collect your personal information, it may be used by us in accordance with the Yay! Rewards Program Terms and Conditions (available on our website at, in accordance with Contest Rules and Regulations (available on our website at, to improve our Websites for visitors, for market research purposes, or to communicate with you about our products, events, contests, promotions, or news that may be of interest to you.

We will not share your personal information with a third party except under the following circumstances: in association with the sale of our company or our assets to a third party; and, to administer our programs and services, such as the Yay! Rewards Program, from a technological standpoint (e.g., computer programming companies).


By participating in the Yay! Rewards Program, a contest or promotion offered by North Atlantic, Orangestore or the Yay! Rewards Program, or by using any of our Websites, you are consenting to the collection and use of your personal information as described in this policy. A commercial electronic message sent to you by us is based on your prior consent or is otherwise sent in accordance with applicable laws.
You can revoke your consent and have your information removed from our mailing lists by clicking the “unsubscribe” link at the bottom of our email or contacting our Privacy Officer at the address below. An unsubscribe request may take up to ten (10) business days to take effect.


Our Websites may contain links to other websites. The provision of links is for your convenience and does not constitute an endorsement, recommendation or approval of these other websites. We do not assume responsibility for the privacy practices, policies or actions of the third parties operating these websites. You should review the privacy policies of any linked websites and make an informed decision as to whether or not you should provide any personal information to the site operators.


If you have any questions or suggestions regarding our privacy policy, please contact North Atlantic:

Privacy Officer
North Atlantic/Yay! Rewards/Orangestore
29 Pippy Place St. John’s, NL A1B 3X2

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